Dr Hein Scheffer

Director of Strategy & Transformation

East of England Ambulance Service

Dr Hein Scheffer holds a bachelor’s degree in human resources, LLB Law (Hons), master’s degree in transformation and a Professional Doctorate in Education. In 2022, Hein joined the East of England Ambulance Service as Director of Strategy, Culture and Education, and more recently was appointed as Director of Strategy and Transformation.

Prior to joining the Ambulance sector, Hein has worked across various Clinical Commissioning Groups and an Integrated Care Board as Director of People Transformation, was Director of Human Resources and Organisational Development at Plymouth Hospitals NHS Trust, and Deputy Director of Workforce at Blackpool Teaching Hospitals NHS Foundation Trust. Born in South Africa, Hein managed two private sector businesses for the ten years preceding his immigration to the United Kingdom, with a background in Human Resources, Employment Law, Education and Transformation.

In 2023, Hein embarked on a research project supported by AACE and NHS Providers, to better understand Leadership in the NHS, and finalised this study titled ‘Healthcare Leaders on Leadership’ which is due for publication later this year.

Hein has been a leadership Fellow of the St Georges College at Windsor Caste and is an Honorary Associate Professor with the University of East Anglia.