AACE structure

The Association has a constituted Board of Directors, a Director, a Chair (a serving ambulance service Chief Executive) and a small administrative team, using specialist external assistance for key pieces of work, where necessary.

The AACE Board

AACE is a members’ organisation constructed as a private company limited by guarantee and regulated by the Companies Act 2006. The AACE Board exists to manage the organisation in accordance with those regulations. Its principle functions include:

  • Appointing the AACE Managing Director
  • Agreeing the annual budget and ensuring that full financial control is maintained
  • Approving the final accounts
  • Ensuring that appropriate regular financial audit is in place
  • Agreeing and supporting AACE commercial activity
  • Ensuring appropriate submissions are made to companies house

Board Members

Daren Mochrie QAM
CEO, North West Ambulance Service NHS Trust (AACE Chair)

Anthony Marsh QAM
CEO, West Midlands Ambulance Service University NHS Foundation Trust

Prof Keith Willett
Chair, South Central Ambulance Service NHS Foundation Trust

Carolyn Wood
Director of Finance, North West Ambulance Service NHS Trust

Helen Ray
CEO, North East Ambulance Service NHS Foundation Trust

Anna Parry
AACE Managing Director


AACE Core Team

Managing Director
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Director of Operational Development and Quality Improvement
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Clinical Support Manager for AACE / NASMeD / JRCALC
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Digital and Social Media
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Operational Development and Support to NDOG
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Head of Communications
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Assistant Director
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Strategy and EPRR, and support to QGARD and NASAT
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Executive Assistant
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National Administrative Assistant
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The Association is funded by limited subscriptions from each of its member organisations. These funds are used carefully and economically to get the best value for money on behalf of the ambulance service.