Ambulance Leadership Forum

The global pandemic has forced many changes in the way that organisations operate and communicate with their key stakeholders.As such, this year’s annual Ambulance Leadership Forum (ALF) will be held online.

‘Responding to new challenges and opportunities’

The keenly anticipated conference will now be held on Tuesday 18th May, 2021, from 09.00 – 17.00 UK BST.

Once again the spotlight will be firmly on UK ambulance services as they fight to meet current challenges and continue to improve clinical outcomes against a backdrop of rising demand that shows no signs of slowing, a key issue compounded by the Covid-19 pandemic.

Commissioning and workforce pressures – as well as the issues faced by other parts of the urgent and emergency care system – are the top priorities for discussion at this unique online event.

Using some of the best interactive online event software, the format will continue to contain a mix of live speaker sessions, live panel / debate, networking, knowledge sharing presentations from UK national ambulance director groups and access to sponsor content and an exhibition area.

As in previous years, the event is open to UK and international delegates alike.

>> Registration for ALF is hosted by our production partners Glasgows here. <<

Steve Irving, Executive Officer at AACE, said:

We are really looking forward to the new format and are keen to welcome our international colleagues in the same way we do at our annual face-to-face conference, which has grown to become the key event in the UK ambulance calendar.

In reality it is often only at a highly-tailored event like ALF that we can find the time to pause with colleagues who are facing similar challenges – especially during this global pandemic – and reflect on what we are doing well, where we can improve and what we need to do to enable us to continue to deliver effective ambulance services consistently and in a sustainable way. In short, our aim is for ALF to stimulate debates and ideas at a time when they are needed most.

We would also add that the ALF will remain a prestigious event that adds value for delegates and sponsors.

Themes and agenda

Themes and topics to be explored during the day include:

  • Health inequalities and Public Health strategies for ambulance services
  • Reducing violence and aggression towards ambulance staff
  • Leading cultural change to become ‘employers of choice’
  • Integrated Care Systems – the regional / local fit for ambulance services
  • Quality Improvement for Patient Safety
  • Staff welfare – suicide reduction
  • Volunteering – what next?
  • Workforce Race Equality Scheme – are we improving?

Speakers and contributors include:

  • Sir Simon StevensChief Executive of NHS England
  • Lord Victor AdebowaleCrossbench Life Peer and Chair of NHS Confederation
  • Professor Sir Michael MarmotProfessor of Epidemiology at University College London, Director of the UCL Institute of Health Equity, and Past President of the World Medical Association
  • Lena SamuelsChair, South Central Ambulance Service
  • Edward Argar MPUK Government Minister of State for Health
  • Chris HopsonChief Executive of NHS Providers
  • Daren Mochrie QAMChief Executive, North West Ambulance Services and Chair of AACE
  • Martin Houghton-BrownChief Executive of St John Ambulance, Priory of England & the Islands of the Order of St John
  • Professor Anton Emanuelsenior clinical lead for the NHS’s workforce race equality standard (WRES) programme
  • Roger Davidson Director, System Transformation, NHS England and NHS Improvement

… with more to follow.

>> Registration for ALF is hosted by our production partners Glasgows here. <<

Steve added:

The main stage sessions will be complemented by a separate ‘View on Demand Auditorium’. Here you can choose to view experts present on a broad variety of topics.

Mostly comprising of short ten minute recordings, these are designed to provide interesting updates on what’s happening in the UK ambulance sector and further afield.

We hope to provide content from around the UK and from colleagues overseas, so whether you are in Melbourne or Manchester, there will be items of interest for everyone.

Due to the continued importance of recognising outstanding service across the UK ambulance sector, AACE will also use the new online format to highlight some exceptional individuals at conference by featuring the work of their deserved ALF Award winners.


The 2021 ALF Conference is kindly supported by:


Please take the time to learn more about all of the event sponsors, without whom the Ambulance Leadership Forum could not happen.


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