Ambulance Leadership Forum

‘Responding to new challenges and opportunities’

The global pandemic forced many changes in the way that organisations operate and communicate with their key stakeholders.As such, this year’s annual Ambulance Leadership Forum (ALF) was held online.

>>  REVISIT THE PRESENTATIONS HEREAll of the ALF content is available at the ALF conference site until June 18.
Main Stage Speaker Sessions: go to the Agenda page and click video link
On Demand Sessions: select Floorplan / View on Demand
Awards: select Floorplan tab / Awards area
Exhibitors: select the Exhibition tab

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Existing users can just log in as usual. It is FREE to all ambulance staff.

This year’s ALF conference was held on Tuesday 18 May, 2021.

Once again the spotlight was firmly on UK ambulance services as the fight to meet current challenges and improve clinical outcomes continues against a backdrop of rising demand that shows no signs of slowing, a key issue compounded by the Covid-19 pandemic.

The core topics for ALF 2021 aligned with AACE’s three strategic priorities: supporting trusts to become providers of choice; employers of choice; and partners of choice.  With an extensive range of subjects and updates – and a first-rate line-up of speakers – delegates accessed content that was particularly topical or relevant to their role.

In conjunction with our production partners Glasgows, the format contained a mix of live speaker sessions, live panel / debate, networking and knowledge sharing presentations from UK national ambulance director groups, as well as access to sponsor content and an exhibition area.

As in previous years, the event was open to UK and international delegates alike.


Themes and agenda

Themes and topics explored during the day included:

  • Health inequalities and Public Health strategies for ambulance services
  • Reducing violence and aggression towards ambulance staff
  • Leading cultural change to become ‘employers of choice’
  • Integrated Care Systems – the regional / local fit for ambulance services
  • Quality Improvement for Patient Safety
  • Staff welfare – suicide reduction
  • Volunteering – what next?
  • Workforce Race Equality Scheme – are we improving?

Speakers and contributors included:

  • Sir Simon StevensChief Executive, NHS England & NHS Improvement
  • Lord Victor AdebowaleCrossbench Life Peer and Chair of NHS Confederation
  • Professor Sir Michael MarmotProfessor of Epidemiology at University College London, Director of the UCL Institute of Health Equity, and Past President of the World Medical Association
  • Lena SamuelsChair, South Central Ambulance Service
  • Edward Argar MPUK Government Minister of State for Health
  • Prerana Issar – Chief People Officer, NHS England & NHS Improvement
  • Chris HopsonChief Executive of NHS Providers
  • Daren Mochrie QAMChief Executive, North West Ambulance Services and Chair of AACE
  • Martin Houghton-BrownChief Executive of St John Ambulance, Priory of England & the Islands of the Order of St John
  • Professor Anton Emanuelsenior clinical lead for the NHS’s workforce race equality standard (WRES) programme
  • Roger Davidson Director, System Transformation, NHS England and NHS Improvement

View the full line-up here.


Due to the continued importance of recognising outstanding service across the UK ambulance sector, AACE also used the new online format to highlight some exceptional ambulance individuals by featuring the work of their deserved ALF Award winners.


The 2021 ALF Conference was kindly supported by:


Please take the time to learn more about all of the event sponsors, without whom the Ambulance Leadership Forum could not happen.


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