Agenda: ALF 2025 Day 1
Tuesday March 11th (subject to change / final confirmations)
- Time
- Item
- Location
- 08:30 - 09:45
-
Registration, networking and refreshments
- The Queen’s Hotel, Palm Court & John Charles
- 10:00 - 10:15
-
Welcome and introductions
Anna Parry
Managing Director, Association of Ambulance Chief ExecutivesSiva Anandaciva
Director of Policy, Events & Partnerships, The King’s Fund - The Queen’s Hotel, Ballroom
- 10:15 - 10:30
-
Pre-recorded address
Rt Hon Karin Smyth MP
Minister for Health - The Queen’s Hotel, Ballroom
- 10:30 - 11:15
-
Keynote: From hospital to community
Dr Sara Felix
Deputy Director of Engagement, Department of Health and Social CareJennifer Keane
Director of UEC Delivery, NHS England - The Queen’s Hotel, Ballroom
- 11:15 - 11:45
-
Networking and refreshments
- The Queen’s Hotel, Palm Court & John Charles
- 11:45 - 12:45
-
Research / innovation presentations
Introduced by Professor Julia Williams
Head of Research, College of Paramedics
&
Professor Rachael Fothergill
Head of Clinical Audit & Research, London Ambulance Service - The Queen’s Hotel, Ballroom
- 11:50 - 12:00
-
Right care right person: Are we achieving the right care and sending the right person where concerns for welfare exist?
James Goulding
Clinical Response, Governance and Assurance Manager, Yorkshire Ambulance Service - The Queen’s Hotel, Ballroom
- 12:00 - 12:10
-
Identifying high cholesterol in the ambulance setting: A mixed-methods cohort study to tackle health inequality
Karl Charlton
Research Paramedic, North East Ambulance Service - The Queen’s Hotel, Ballroom
- 12:10 - 12:20
-
Why do emergency medical service employees (not) seek organisational help for mental health support? A systematic review
Sasha Johnston
Research Paramedic and NIHR Doctoral Research Fellow, University of Oxford and South Western Ambulance Service - The Queen’s Hotel, Ballroom
- 12:20 - 12:30
-
If not ED then where? Emergency department front door audit with system partners
Georgina Murphy-Jones
Deputy Director of Clinical Assessment and Pathways, London Ambulance Service - The Queen’s Hotel, Ballroom
- 12:30 - 12:40
-
Connected Support Cymru
Ela Lewis
Senior Project Manager / Registered Nurse, Connected Support Cymru - The Queen’s Hotel, Ballroom
- 12:40 - 12:45
-
Voting via Mentimeter and award of prize for research presentation
Award presented by Jerry Overton, President of the IAED
Kindly supported by Priority Dispatch

Professor Julia Williams
Head of Research, College of Paramedics
&
Professor Rachael Fothergill
Head of Clinical Audit & Research, London Ambulance Service - The Queen’s Hotel, Ballroom
- 12:45 - 13:30
-
Networking and lunch
- The Queen’s Hotel, Palm Court & John Charles
- 13:30 - 14:30
-
Panel session: From analogue to digital – what does a 10-year plan for ambulance digital look like?
Chaired by Simon Weldon
Chief Executive, South East Coast Ambulance ServiceSamantha Robinson
Chief Digital Information Officer, Yorkshire Ambulance ServiceCraig Ellis
Chief Digital Officer, South Central Ambulance ServiceSteve Bowyer
Chief Digital Officer, East Midlands Ambulance ServiceOmid Shiraji
Non-Executive Director, East of England Ambulance Service - The Queen’s Hotel, Ballroom
- 14:30 - 15:30
-
Bringing the equality, diversity and inclusion agenda to life
Daniel Elkeles
Chief Executive, London Ambulance Service and Chair of NADIFClaire Parker
EDI Implementation Unit Principal Lead, NHS EnglandAnna Parry
Managing Director, Association of Ambulance Chief ExecutivesStuart Crichton
Director of 999 Operations, London Ambulance ServiceKulvinder Hira
Head of Equality, Diversity and Inclusion (EDI), London Ambulance ServiceDawn Adams
Associate Director of People Development, Yorkshire Ambulance ServiceLucy Manning
Assistant Director for People Operations, South Western Ambulance ServiceMark Johns
Engagement, Diversity and Inclusion Manager, Communications and Engagement, North East Ambulance Service - The Queen’s Hotel, Ballroom
- 15:30 - 16:00
-
Networking and refreshments
- The Queen’s Hotel, Palm Court & John Charles
- 16:00 - 16:45
-
Bringing life to death: The chain of survival – what more do ambulance services need to do to improve outcomes?
Liam Sagi
National Strategic Lead for Out-of-Hospital Cardiac Arrest, Association of Ambulance Chief ExecutivesLouise Walker KAM
Head of Education & Community Response, Isle of Wight NHS Trust - The Queen’s Hotel, Ballroom
- 16:45 - 16:50
-
Closing remarks – day one
Siva Anandaciva
Director of Policy, Events & Partnerships, The King’s Fund - The Queen’s Hotel, Ballroom
- 18:30 - 19:00
-
Pre-dinner drinks
Pre-dinner drinks kindly supported by Priority Dispatch

- The Queen’s Hotel, Ballroom
- 19:00 - 22:30
-
Awards dinner
Table drinks kindly supported by Excelerate Technology

- The Queen’s Hotel, Ballroom
Agenda: ALF 2025 Day 2
Wednesday March 12th (subject to change / final confirmations)
- Time
- Item
- Location
- 08:30 - 11:30
-
Conference stream one: Analogue to digital: A marketplace event for the ambulance sector
NHS England Digital, ALF event partner Priority Dispatch, and gold sponsors
The Ortus Group, O&H Vehicle Conversions and PA Consulting.Chair: Samantha Robinson
Chief Digital Information Officer, Yorkshire Ambulance Service.
- The Queen’s Hotel, Ballroom
- 08:30 - 08:55
-
Conference stream two: Vehicle innovations to drive down operational costs, delivering both lower emissions and increased social value
Sponsored by O&H Vehicle Conversions

Mark Brickhill
Managing Director, O&H Vehicle ConversionsCraig Scaife
Customer Innovation and Engineering Director, O&H Vehicle Conversions - Park Plaza, Floor 2, Park 3-5
- 08:30 - 08:55
-
Conference stream three: Change management – putting people first
Angie Lewis
Director of Culture Change, Welsh Ambulance Services University NHS TrustSarah Davies
Head of Change and People Insights, Welsh Ambulance Services University NHS Trust - Park Plaza, Floor 3, Plaza 3-6
- 08:30 - 08:55
-
Conference stream four: Healthcare leaders on leadership
Dr Hein Scheffer
Director of Strategy & Transformation, East of England Ambulance Service - Park Plaza, Floor 3, Plaza 1
- 08:30 - 08:55
-
Conference stream five: Ambulance volunteering in 2025 – exploring innovation and new trends
Jenny Wilson
National Volunteer Manager, Welsh Ambulance Services University NHS TrustJoe Crook
National Ambulance Volunteer Lead, Association of Ambulance Chief Executives - Park Plaza, Floor 3, Plaza 2
- 08:55 - 09:00
-
Five minute changeover
- 09:00 - 09:25
-
Conference stream two: Creating a specialist service – the role of specialist paramedics on mental health response vehicles in Yorkshire and Humber
Louise Whittaker
Advanced Paramedic Mental Health, Yorkshire Ambulance Service - Park Plaza, Floor 2, Park 3-5
- 09:00 - 09:25
-
Conference stream three: Operational Development and Quality Improvement in the ambulance sector: The AACE offer to UK trusts and the international market
Martin Flaherty OBE QAM
Director of Operational Development and Quality Improvement, Association of Ambulance Chief ExecutivesPaul Woodrow OBE
Consultant, Association of Ambulance Chief Executives - Park Plaza, Floor 3, Plaza 3-6
- 09:00 - 09:25
-
Conference stream four: Core20PLUS5 ambassador showcase
Kanwal Munir
Advanced Paramedic Practitioner (Urgent Care) & Clinical Advisor to Strategy & Transformation, London Ambulance ServiceJoe Crook
National Ambulance Volunteer Lead, Association of Ambulance Chief ExecutivesRuth Crabtree
National Lead for Public Health, Association of Ambulance Chief Executives - Park Plaza, Floor 3, Plaza 1
- 09:00 - 09:25
-
Conference stream five: Reframe – diverse images for healthcare
Sarah Todd
Head of Allied Health Professions Education and Senior Specialist in Education for Urgent and Emergency Care, NHS England South WestDebbie Hubbard
Associate Director and Project Lead for the Reframe project, University of The West of England, Bristol - Park Plaza, Floor 3, Plaza 2
- 09:25 - 09:30
-
Five minute changeover
- 09:30 - 09:56
-
Conference stream four: What are ambulance personnel experiences of sexual harassment and assault in the workplace?
Isobel Abbott
Newly Qualified Paramedic - Park Plaza, Floor 3, Plaza 1
- 09:30 - 09:57
-
Conference stream five: Reframe – diverse images for healthcare
Sarah Todd
Head of Allied Health Professions Education and Senior Specialist in Education for Urgent and Emergency Care, NHS England South WestDebbie Hubbard
Associate Director and Project Lead for the Reframe project, University of The West of England, Bristol - Park Plaza, Floor 3, Plaza 2
- 09:30 - 09:55
-
Conference stream two: ‘Good to go’ – protecting patient, clinician and driver
Sponsored by The Ortus Group

Julian Harris
Head of Business Development, The Ortus GroupJamie Robinson
Clinical Sales Manager, The Ortus Group - Park Plaza, Floor 2, Park 3-5
- 09:30 - 09:55
-
Conference stream three: Demystifying improvement – the role of boards
Maxine Power
Director of Quality, Innovation & Improvement, North West Ambulance ServiceJaqui Lindridge
Chief Paramedic Officer, South East Coast Ambulance Service - Park Plaza, Floor 3, Plaza 3-6
- 10:00 - 10:25
-
Networking and refreshments
- 10:30 - 10:55
-
Conference stream two: Productivity framework
Sponsored by PA Consulting

Chris Nightingale
Ambulance Account Lead, PA Consulting - Park Plaza, Floor 2, Park 3-5
- 10:30 - 10:55
-
Conference stream three: AI opportunities and challenges
Graham Norton
Digital Transformation Lead, Northern Ambulance AllianceClare McMillan
Chief Digital Officer, London Ambulance Service - Park Plaza, Floor 3, Plaza 3-6
- 10:30 - 10:55
-
Conference stream four: Intersecting identities: Experience of race, gender and disability
Loveness Scott
Vice Chair, National Ambulance BME Forum / Positive Action Lead, North East Ambulance ServiceDawn Poulson Whelan
Chair, National Ambulance Disability Network / Business and Partnerships Lead, East of England Ambulance Service - Park Plaza, Floor 3, Plaza 1
- 10:30 - 10:55
-
Conference stream five: UK Ambulance Service Armed Forces Network
Terry Hicks
Head of Clinical Operations, East of England Ambulance ServiceKevin Thorne
Senior HR Advisor, East Midlands Ambulance ServiceStewart Campbell
WO2, Defence Medical Services - Park Plaza, Floor 3, Plaza 2
- 10:55 - 11:00
-
Five minute changeover
- 11:00 - 11:25
-
Conference stream four: Pawsitive partnerships: Principles for supporting patients with assistance dogs
Dawn Poulson Whelan
Chair, National Ambulance Disability Network / Business and Partnerships Lead, East of England Ambulance ServicePauline Hogarth
Project Manager, North East Ambulance ServiceFrancesca Balon
Freedom To Speak Up Guardian, North West Ambulance ServiceSean
Assistance Dog - Park Plaza, Floor 3, Plaza 1
- 11:00 - 11:25
-
Conference stream five: Violence prevention and reduction and your trust: From managing to prevention
Adam Hopper
National Ambulance Violence Prevention and Reduction Lead, Association of Ambulance Chief ExecutivesClare Barnham
National Ambulance Violence Prevention and Reduction Officer, Association of Ambulance Chief Executives - Park Plaza, Floor 3, Plaza 2
- 11:00 - 11:25
-
Conference stream two: Call Prioritisation Streaming System (CPSS)
Sponsored by Priority Dispatch

Rhiannon Roynon
Specialist Clinical Lead for 111, Welsh Ambulance Services University NHS Trust - Park Plaza, Floor 2, Park 3-5
- 11:00 - 11:25
-
Conference stream three: The Southern Ambulance Services Collaboration
Simon Weldon
Chief Executive, South East Coast Ambulance ServiceNic Daw
Director, Southern Ambulance Services Collaboration - Park Plaza, Floor 3, Plaza 3-6
- 11:30 - 12:45
-
Networking and lunch
- The Queen’s Hotel, Palm Court & John Charles
- 12:45 - 13:20
-
Panel session: From treatment to prevention: How the ambulance sector is a key partner in delivery of the 10-year plan
Chair: Professor Bola Owolabi
Director, National Healthcare Inequalities Improvement Programme, NHS EnglandMatthew Taylor
Chief Executive, NHS ConfederationDr Chris Grant
Executive Medical Director, North West Ambulance ServiceProfessor Habib Naqvi MBE
Chief Executive, NHS Race & Health Observatory - The Queen’s Hotel, Ballroom
- 13:20 - 13:55
-
CQC and the 10-year plan
Sir Julian Hartley
Chief Executive, Care Quality Commission (CQC) - The Queen’s Hotel, Ballroom
- 13:55 - 14:10
-
Networking and refreshments
- The Queen’s Hotel, Palm Court & John Charles
- 14:10 - 14:40
-
Walking in each other’s shoes: A journey in social partnership
Angie Lewis
Director of Culture Change Welsh Ambulance Services University NHS TrustLiz Rogers
Deputy Director of People, Welsh Ambulance Services University NHS TrustSara Mills
Head of Culture and Organisational Development, Welsh Ambulance Services University NHS TrustHugh Parry
Trade Union Partner and Operational Manager, Welsh Ambulance Services University NHS TrustChristian Fox
Senior Representative Partner for UNITE and Emergency Medical Technician, Welsh Ambulance Services University NHS Trust - The Queen’s Hotel, Ballroom
- 14:40 - 15:20
-
Leading on the 10-year NHS plan and ambulance sector vision
Matthew Taylor
Chief Executive, NHS Confederation - The Queen’s Hotel, Ballroom
- 15:20 - 15:45
-
Closing remarks
Professor Jason Killens KAM
Chief Executive, Welsh Ambulance Services University NHS Trust and Chair, Association of Ambulance Chief Executives - The Queen’s Hotel, Ballroom