This January we are shining a spotlight on the Positive Action Project at North East Ambulance Service (NEAS).
During 2020 the North East Ambulance Service launched a Positive Action Project, targeting messaging and resources to people from a range of ethnic minority communities following a successful external funding bid.
The project promoted NEAS’ range of services and how to access them. It also raised awareness of the COVID-19 vaccine (and dispelled the myths), covered emergency first aid and health inequalities, and promoted employment and volunteering opportunities.
The project has also created a new volunteering opportunity as a community ambassador, as well as recruiting and training over 60 people working directly in seldom-heard communities.
To date, it has been a great success and NEAS are looking to develop it further in 2022/23 and beyond.
Many thanks to Loveness Scott and Mark Johns at NEAS for leading on this work.
You can find more information about our anti-racism promises, along with messages from all of our Ambulance Trust CEOs on our Stamping Out Racism page.