Ambulance Leadership Forum 2021 – Review

‘Responding to new challenges and opportunities’

The global pandemic forced many changes in the way that organisations operate and communicate with their key stakeholders.As such, this year’s annual Ambulance Leadership Forum (ALF) was held online, on Tuesday 18 May, 2021.

Once again the spotlight was firmly on UK ambulance services as the fight to meet current challenges and improve clinical outcomes continues against a backdrop of rising demand that shows no signs of slowing, a key issue compounded by the Covid-19 pandemic.

The core topics for ALF 2021 aligned with AACE’s three strategic priorities: supporting trusts to become providers of choice; employers of choice; and partners of choice.  With an extensive range of subjects and updates – and a first-rate line-up of speakers – delegates accessed content that was particularly topical or relevant to their role.

For those who were unable to attend or would simply like a refresher, we’ve collated all of the key ALF 2021 presentations below.

ALF 2021 Presentations

Conference Chair: Welcome to ALF 2021

Lena Samuels
Chair, South Central Ambulance Service NHS Foundation Trust

Overview: Responding to new Challenges and Opportunities

Daren Mochrie
Chair of AACE, CEO of North West Ambulance Service

Related content: 
AACE Strategy 2020-2023
HRH The Prince of Wales thanks Ambulance Workers

Keynote: Culture & Leadership

Lord Adebowale
Chair, NHS Confederation

Health Inequalities and Public Health learning from Covid-19

Professor Sir Michael Marmot
Director, Institute of Health Equity, University College London

Developing a Public Health approach within Ambulance Services

Ruth Crabtree
Health & Wellbeing Programme Manager, Public Health England

Related content: Developing a Public Health Approach within the Ambulance Sector


The ALF Awards for Exceptional Service

Anthony Marsh
Strategic Ambulance Advisor to the Department of Health, NHS England and NHS Improvement, and CEO, West Midlands Ambulance Service University NHS Foundation Trust

Reducing Violence & Aggression towards Ambulance Service Staff

Prerana Issar
Chief People Officer,
NHS England & NHS Improvement

Keynote Address

Sir Simon Stevens
NHS England & NHS Improvement

Improving the shift working experience, becoming better employers

Martin Gee
Director, Working Time Solutions
Vicky Court 
Deputy Chief Operating Officer, North East Ambulance Service NHS Foundation Trust

The future of the WRES – using data smartly to deliver workforce change

Professor Anton Emanuel
Head of WRES, NHS England & NHS Improvement

Employee Wellbeing & Suicide Prevention

Suzanne Rastrick
Chief Allied Health Professions Officer, NHS England & NHS Improvement
Kerry Gulliver
Director of Human Resources and Organisational Development, East Midlands Ambulance Service NHS Trust
Sandra James
Speciality Registrar in Public Health, Public Health England

Related content: Suicide Prevention in Ambulance Services

Covid as a Catalyst: The patient benefit of digital transformation: NHS 111 First / Patients @ Home, Covid Clinical Assessment Service

Dr Matt Inada-Kim
National Clinical Director for Infection management and Deterioration, NHS England & NHS Improvement
Professor Helen Young
Executive Director of Patient Care and Clinical Transformation/Chief Nurse, South Central Ambulance Service NHS Foundation Trust

Responding Differently to Improve Care for Mental Health Patients – Addressing the Deficit

Bobby Pratap
Deputy Head of Mental Health, Crisis and Acute Programme Lead, Adult Mental Health Policy Team, NHS England & NHS Improvement
Raili Frost
Senior Project Manager, Adult Mental Health Policy Team, NHS England & NHS Improvement
Stella Gamine
Student Paramedic

Panel Discussion: Integrated Care Systems

Helen Ray
CEO, North East Ambulance Service NHS Foundation Trust
Chris Hopson

Chief Executive, NHS Providers
Roger Davidson
Director of System Partnerships, NHSE North West

Moderated by Lena Samuels
Chair, South Central Ambulance Service NHS Foundation Trust

Falls, Volunteers and an Ambulance Reserve

Martin Houghton Brown
CEO, St John Ambulance Service

Keynote Speech

Edward Argar MP
Minister of State for Health, Department of Health

Review & Summaries

Anna Parry
Deputy Managing Director, Association of Ambulance Chief Executives

Looking Forward

Martin Flaherty
Managing Director, Association of Ambulance Chief Executives


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